The branding concept for Kathryn Elliot Interiors is the foundational beginnings of this company. An Interior Design Firm located in Charleston, South Carolina, this company, requested branding, business cards, invoice templates, and a basic website in order to create an identity and online presence to reach the consumer. In order to connect to the wide target audience of 30-50 year old clients, the branding sought to meet a simple, modern, yet slightly feminine touch – just like the work of the owner. Two logos allow the brand to have fluidity yet variance across their networks whether that be in-store or on-screen branding. Business Cards and Invoice Templates are the top two print materials that the company uses, so creating a consistent look for these is important as well. Finally, a clean and to the point landing- page style website is key to giving this company an online presence.

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