“Somewhere between a fashion and media company, Garnet List looks to fight the monetization of knowledge by funding free and open journalism with an in-house luxury clothing brand. The internet is an ad riddle wasteland of slideshows and pop-ups these days, so come check out our little oasis. Your eyes will thank you.” - Matt Helms, founder of Garnet List.
The design inspiration for Garnet List came from the desire to blend the traditional "Renaissance Man" and the modern man. Minimalism and a very harsh contrast between black and white were key components of the logos for Garnet List. These logos can be scaled and used in a variety of ways, from t-shirt and jacket designs to web presence.
