I had the pleasure of working with Rebecca Deans, the founder of SHIFT into organized to brand her company from start to finish. First we started with some competitive analysis and pulled inspiration from her love for blues and clean, sleek style. This logo, after all, had to represent her sleek organization!
Since Rebecca already had her company name, basic color concepts, and vision, we started with some competitive analysis, mood boards, and inspiration images to help us bring these visions to life.
We then worked with 2 similar color palettes and typeface choices to narrow down some designs.
From here, I was able to pinpoint what Rebecca felt like represented her vision for her company the best! We created multiple variations for the many uses we know she has for her logo!
Once we finalized her branding, we were able to create some fun icons and branded assets to help her market on her main social media platform: instagram. We also helped Rebecca set up a branded Facebook Page to best market her clients! It was such a joy to work with Rebecca and help bring her vision of "SHIFT into Organized" to life!
